Forthefounderthewholeplaceleanson.

You built it.

It runs because you do.

The 11pm invoice approval.

The Sunday-night spreadsheet.

The BAS that’s always somehow due.

The supplier who rings you direct because everyone learned years ago you’re the one who answers.

The senior hire who couldn’t, in the end, carry what you carry.

Knocking off at 5, then the laptop in bed anyway.

The Christmas shutdown that wasn’t a shutdown.

Other people’s mortgages.

You didn’t plan to be the centre of everything. It just turned out to be the cost.

Not stepping away from the work, just from being the only one who can do it.

Knocking off at 5 and the laptop stays shut.

The Tuesday call that isn’t yours.

The successor with a real job.

The week off that’s actually off.

A business that can scale without you in every loop.

A business you can work on, not in.

A business that could be sold.

We sit with you, name what’s yours and what isn’t, and rebuild the work until the place can play the next round without you swinging every club.

We’re Caddy. A handful of design-led people who spent years fixing this inside the big end of town. Banks. Telcos. Insurers. Tech giants.

Places that could spend millions on ops reviews, service designers, UX leads, and never quite notice.

That’s not you. But we learned, from the inside, that tech levels the playing field for founders like you.

What used to cost millions costs a fraction now. We’ve watched the pendulum swing toward the little guys.

We’re here for them. For you.