Forthefounderthewholeplaceleanson.

01 · The bag

You built it.

It runs because you do.

The 11pm invoice approval.

The Sunday-night spreadsheet.

The BAS that’s always somehow due.

The supplier who rings you direct because everyone learned years ago you’re the one who answers.

The senior hire who couldn’t, in the end, carry what you carry.

Knocking off at 5, then the laptop in bed anyway.

The Christmas shutdown that wasn’t a shutdown.

Other people’s mortgages.

You didn’t plan to be the centre of everything. It just turned out to be the cost.

02 · The caddie

We’re Caddy. A handful of design-led people who spent years fixing this inside the big end of town. Banks. Telcos. Insurers. Tech giants.

We learned, from the inside, that tech levels the playing field for founders like you.

What used to cost millions costs a fraction now. We’ve watched the pendulum swing toward the little guys.

We’re here for them. For you.